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So a qualified lead will have the desire, the need and the budget for the service/product we provide. They will know what sets our companies apart from the compitition and the benefit of doing business with us. How about the authority to make the purchase? I think it is important to have all decision makers present at the meetings. It eliminates the "I'll talk it over with my wife" objection. How should we go about ensuring both the spouses and the mother-in-law (should that apply) be at the meeting?
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