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More important that what any other person would charge for these services, it's more important that you find out what you need to charge for these services to make the money you need to make.
I don't offer the services you mention (we do new seedings, but rarely overseedings), but if I wanted to, this is what I'd do to figure out what I wanted to charge:
Find the cost to rent a good aerator and overseeder/slice seeder. Ask the rental place to estimate how much ground I could expect to cover with each machine per hour.
Estimate the number of hours the service would take. That includes picking up the equipment from the rental shop, driving it to the site, using it, then cleaning it/gassing it up (as required by the rental shop), then returning it.
Hopefully you already know how much overhead you need to recoup for every man-hour of work, so the price per man hour number you should already have.
Add in the cost of any materials you might be using (like grass seed).
If you're also fertilizing, be sure to include the cost of maintaining your app license, the cost of the applicator (machine), etc. But most of that should already be part of your overhead.
Calculate how much money you need to make for the number of man-hours this project is going to take in order for you to maintain your profit objectives for the year (you may already have this baked into your per-man-hour price as well).
If you're unsure about the man-hour estimate, add a little bit of "learning curve" time in there to make sure you don't lose your shirt (but for a project of this size, I doub't you would).
Add all that together, and you have your price, perfectly formulated for you and your company, guaranteed to give you the profit you need to meet your objectives.
This is going to be far better than just finding out what others charge - they might live in markets that require much higher or lower prices, and the given person answering may have vastly different objectives to his pricing than you do. Don't work backwards in your pricing! Don't start from what you can get for a service and calculate your way backwards to a spot where hopefully you make money. Start by pricing so you make money. Then, if you don't get the work, at least you aren't working AND losing money because of it.
Good luck!
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