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I agree with Stone that, as far as marketing goes, if you're not prepared to push the values of certification to your potential customers then it may not directly result in more sales. But, indirectly, I can guarantee that having employees with " self pride and increase(d) motivation" will result in better quality work and a more stable, dependable workforce. Good for customers and good for the employer.
And neither certification nor licensing guarantees the work will be done right. Just because someone passed a test years back doesn't mean they'll choose to take the time and energy to do it right today.
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