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One thing I've done to line up the late fall work is to start in late summer with mailings to past customers to push fall work. And even follow up with calls to "good" customers. Or "conveniently" stop by their property while "in the neigborhood" to check on past work and you'd be surprised how the conversation can turn to possible fall projects as you walk the property. Some of the things I stress to them is, 1) I want to contact my regular customers to see if there's any potential spring projects we can do now to avoid the inevitable spring rush. 2) They'll have it done now so they can begin enjoying it early in spring. 3) It will, inevitably, be cheaper now before I sit down this winter and reevaluate my pricing and that of my suppliers.
In my late summer/fall local advertising I also stress, "Don't Wait Until Spring," in bold print.
All of this seems to work because we are always booked up until late Nov. (or early Dec. if Mother Nature allows).
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