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I earned the CLP designation and am a firm believer in the value certification carries.
I have set up my job matrix so that at such a point in my company, it is required for my employees to become certified to progress their career with the company. For instance, if they wish to qualify themselves for a maintenance crew leader, they must prove them selves in part through earning their CLT- maintenance designation. It is comany sponsored and will carry a wage raise. They win and the company wins.
Yes, for certification to be effective it must be promoted. Your quality work can only take you so far. At some point you need a significant point of differentiation. For my company, I am banking on certification to be such an asset. In our proposal cover letters, you better believe I make a significant point about the value of partnering with a company that believes strongly in certification. Not only does the client get my compnay's satisfaction guarantee, they also have an independent validation of our employee's competency. As I see it, it is basically a double guarantee.
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Sales are vanity, Profit is sanity, and Cash is King.
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