|
Maybe. If they're smart, they know what kind of volume they need to get into the black using that pricing, and are focused on getting that volume.
If they picked that number on 'feel', they'll have a harder time, I'd imagine, because they won't know when, or if, they'll ever see $1 from it. Hard to keep walking down a tunnel when the light never seems to get any brighter.
I do like their tag line.
|