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This is just my opinion here, but I think that in order for you to make that jump completely, you're going to need to have a designer on staff. Period.
I know there are plenty of people that go the sub route, but, like you said, it's gonna have to be a pretty high-end job to justify the cost of bringing in a professional that feeds his/her family solely on the designs.
One thing I'm noticing here, though, is that you're maybe not sure that either you or your brother have what it takes to get the designs to where you want them to be. There's no shame in that. Not everyone has a latent designer inside. Some of the best installers I've known couldn't do design work. On the flip side... I'm a much better designer and teacher than I am installer. Know your strengths and work to add the pieces to your company that will help you toward your vision.
Maybe you need to strictly sub out work until the right designer comes along, but if you want to continue down that road, I think it's imperative you find someone that can match your vision of quality work and make it a reality. And, you're going to need to pay them well to do it. People that can do all those things well aren't just floating around in the ether.
Good luck to you.
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Jesse
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