The magazine Fast Company was referred to me by a long time friend - I lost respect for that friend when I got my first subscription to it about a decade ago.
Because I had some points I had to spend on something (or lose the points), I thought I'd give the magazine another try. In general, I like what I see.
What does this have to do with branding? There's a great article only presented online by Fast Company by their "Branding Diva". Lots of good ideas, and a good reality check as to whether you are really ready to brand your company (beyond that thin layer of bright enamel), and how you should go about it if you are.
Here it is:
http://www.fastcompany.com/resources...st/062906.html