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i think branding plays a huge part in sales. we painted our trucks pink last year. all of our trucks are always immaculate and people compliment on the crazy colors and cleanliness all the time. i hear the argument about price, but you have to something to stand out from the rest of the contractors to even get a call before you can hook them with your price! you can see our trucks at 5 mph or 55 mph. when you see 3 or 4 of our trucks on the job you can see our prescene and that we are professionals. the thing with going with a crazy color like pink is, it gets talked about. i hear all the time how people either love or hate the trucks but our name with landscaping is stuck in there head...
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