Quote:
Originally posted by rosenlof/lucas
Branding is not just a color scheme and shirts either, it's an identity, a series of connections a person/potential client makes in their brain that add up to what you want them to think you are.
|
So work to make each impression in that equation positive. If you want bright colored trucks, make them beautiful, not semi obnoxious. Clean, beautiful, brightly colored trucks say a lot of positive things about a company.
And as stated just above, decide what you do best and identify your Unique Selling Proposition (why should a customer do business with you instead of the other guy). Put that in a slogan of seven words or less and put it on the sides of those beautiful trucks.