[Mac]

Has anyone tried to brand their company?

As I said recently, im looking for super large growth for at least the next 10 years.... So Im looking around at the different companies and their really isnt much supperficially to differentiate one from another. All do average work, most run white trucks, most have similarly uniformed employees. Aside from inside jobs/referalls, there really isnt much to draw a client to one company or another. So im playing with the idea of branding my company, namely a company color.

Rob's thread about what you are doing different sparked this idea...

Im looking at painting my truck(s) & trailer(s) a semi obnoxious color - either post it note yellow or bubble gum pink. I want to compliment that with a comprehensive color scheme including company shirts, lawn signs background, door hanger backgrounds, yellow pages background, larger equipment, and later on with the fencing around the supply yard.

Im affriad that the color may not register with people as a landscape maintenance compnay and Im also afraid it will turn some leads/clients away for being too flashy and bold. However, I really want to do something to stand out and build a brand. Im looking at other companies out there with bold color schemes and it seems to work. (UPS, Scheinder Trucking, DHL, etc)

What are you thoughts or experiences with branding. I know lawnlad mentioned he has choosen a dark blue for his trucks... is it being noticed and how comprehensive have you taken it? Are there any other ways others have attempted/succeeded in branding your company? Thanks.