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The market for lawn work is cut throat around here as well. I don't bother going on lawn install calls unless it is for an existing customer or I am getting a really good vibe. People don't understand why it costs more to bring in three to four inches of QUALITY screened topsoil and make the grade 'flow'.
I don't wear khacki's (well, ok, khacki dickies) and oxfords, and don't show up on their steps with an attitude. I try to find common ground with my clients and demonstrate what makes my company's services unique.
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As a father I was always aware that I was raising my sons to leave home, marry, establish families, and be men who could stand on their own two feet. We must fulfill our own destiny. I really wasn't concerned about what they might 'do' but I wanted them to 'be' good men.
- David Epps
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