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We run an 85 chevy c70 with a 14' dump, have a 03 dodge ram 3/4 pulling a pj trailer. Have an 01 john deere skid and the other tools and equipment are mostly used when we buy them. All look professional, but are affordable and most importantly, paid off. Some guys in my area are running 06 hook trucks with 6 beds and new Cat skids. I don't see the need to have that much overhead, and the same job can get done with the equipment I have. I try to put the money where clients will aprreciate it being nice, but not feel they are paying for it like start2finish said.
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