Re: e-mowing - I don't think, based on what I know about you, that you should consider them a competitor. If their web site is indicative of their biz, you are chasing after a different market.
As for the second, again maybe a different market, but they have a nice site and present themselves well on the site. They look like nice, respectable folks that could live down the block from me. Based on the website I'd be inclined to give them a call.
From a biz owner perspective, I question how they can charge the same price for any lawn. That part doesn't seem to sit right with me. But that's me the biz owner. Me the customer would be interested enough to call.
That's what me is telling me, anyway.
Jeff