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Nebraska, I hear you on the implication that you are hosing them. There have been a few times where in person I'll jokingly respond - "It's because I'm ripping you off." It usually gets a laugh, but I'll have already filed that client away as dead wood.
I really got a laugh from an email lead from a month or so ago from Contractor.com. The prospective client has a paragraph to briefly describe the work, and in this description the client mentions "I don't want to be gouged." Say wha?! Do you really expect anyone to respond when out of the gate you think everyone's default position is to rip you off?
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