[Dale Wiley]

Originally posted by Matt Kulp
Dale,
Would you mind explaining your email marketing program, and the feedback you have gotton from it. We are planning on doing the same thing in the next week, and I am torn about the amount of content to implement.

Thanks

Well... I am primarily dealing with public agencies in this business. I have some private groups to contact as well. With these being my targets, they are all very well represented on the web, so that is a big start.

I cannot tell you how happy it makes me to deal with people who know what they want, will pay for it, and there is only one other company offering the service in a 3 state area.

All public agencies have excellent web sites, with PUBLISHED e mail address's. These are very well targeted to individuals.

Goggle is my friend. I Goggle them up off list I have from the internet and a past life as a turf equipment sales person. Never throw away a data base or client list for anything.

I send them an e mail, with the brief intro about our new business, our 28 years of experience, some pictures of work before and after, and work we have done.

It opens with a nice shot of our professionally designed logo, a brief bio and background, some pain phrases, and our contact information with a live link to our web site.

I put the usual disclaimer about this not being spam etc, and offer to delete their names. Not one has requested it.

I have e mailed a total of 143 e mails. 4 came back with bad address's, and we have made 4 active contacts, and contracted $ 28,000 in work in less than a month of doing it. Not a bad return, marketing wise.

I still have about 400 contacts to make. better get busy.

Sports Turf Northwest