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I'm in my 2nd year of business and my closing rate sucks so bad it ain't even funny. I close less than 10 percent of my estimates. Luckily i work solo and pull in enough leads that i am staying booked out at 3 weeks.
I know my sales gig is pretty good. I do the same speech on every sales call. Several people commented on how i was more knowledgeable than people that been in business for 10+ years. So i know my closing rate not because i suck at selling. I have no doubt it is because my leads from my newspaper adds arn't the best.
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