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Our postcards come to about 32 cents a piece to print and mail.
The repsonse rate varies and is low, but worth it for high-end design/build work. The first year I got a couple of jobs that totaled over $100k and we continue to do yearly work on these properties.
We have had 1-3% response rate. However, some people who call me have kept every card for the last 3 years. Accumulation seems to help or maybe I just wear them down.
The mailing list we purchased had about 5% moved-no forwarding address. If you put a return address on your mail it will come back to you and you can correct your list. We have added to the list over several years, using online lookups and drive-bys.
Don't know if this would be as successful for straight landscape maintenance services or low-end mow and blow. We specified high house value, income level, and education when we bought the mailing list.
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