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Direct Mail
We've always done direct mail in the spring and weekly for the entire season.
In the spring it's been a mailer of 7000-9000.
Anyone have any experience in reducing the overall number names, yet increasing the frequency with multiple mailers to the same smaller list.
So is it better to mail 9000 one time or mail 3000 three times - better as far as response rates.
Thoughts.....
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