[rbriggs]

We also have that problem somewhat, as our business tends to slow down in the winter. I think taking care of your staff, and creating a culture within your business, will keep them coming back. We have a few really talented college students who come back year after year because of the culture we've created. Sure we pay them well, but money isn't everything all the time.
During winter break, we try to get them some hours to pay for their beer or other expenses. In return, they stay very loyal to us.
As one of these guys told me the other day, "We don't see this as coming to work. Its not like work at all. We have a good time and it's more like a hobby." I"ve challenged him to find me 4 or 5 of his friends who will feel the same way this summer. I've even offered him a bonus for finding me a few guys that will workout and stay for the whole summer.
I'm not saying all of our staff are like this. In fact, we have many who view this as simply a job. And were are trying to overcome this by providing a perception of individual ownership within the company.