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Old 03-16-2005, 12:37 AM
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Josh - If I could give you a recommendation, it would be to spend more of your money on those things where you know you'll get a return, like on new equipment. Marketing can be a fickle mistress, and there are lots of people out there who will be more than happy to separate you from your money. A lot of really strong marketing can be done for virtually nothing. I would recommend going to the bookstore and buying the latest edition of Guerilla Marketing by Jay Conrad Levinson. It'll give you some great ideas of how to get the most out of your marketing dollars.

Oh - and try not to get yourself too leveraged with new equipment, right out of the gate. You don;t know what your receivables are going to be, and right now you're a wildcard - might do really well, you might be a slow starter, like I was (and still am).

So only buy what you can afford and really need to have.
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