Absolutely. Selling the work is not a problem. Ran some numbers when Paul asked this question a few weeks ago - I believe that with an additional $5-10K in advertising to generate more leads, and if I had the time to better work some of the leads I already get (some fall by the wayside just from lack of time), that I could sell $750,000/year.
That's with me just doing sales and design, with a little jobsite supervision wedged in there somewhere...more like drive up and yell:
Just kidding...
That's 3 appointments per day, 5 days per week. Close rate is 70-80%, and most clients take 2 meetings to either decide to hire us or not. So that means approx. 1 sale each day. Avg contract size for us is currently approx $6k. Avg season is 140-160 work days per year. I'd sell in late fall and winter, but for this post I'll ignore that.
Generating revenue does not appear to be the limiting factor.
But I'm looking for some quick and dirty numbers re: how much to spend on bennies.
And yeah, the 'U' word scares the crap out of me. Wait...can I say that?