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Cool Business Cards

Fresh Business Card Ideas

As I was moving blog posts and data over to the aggregated CMS that will be the new front pages of GTX, I came across an old draft of a post with nothing more than some really cool business...

Sales and Marketing Lessons from MAHTS

Sitting in seat 8C, flight 1757 from Philadelphia to Milwaukee, I’m making mental notes from the previous two days at MAHTS. Quite a few hot branding irons of ideas that need to find my squishy grey matter before they...

Open Letter to Service Magic

Dear Craig Smith, CEO of Service Magic, Whew. It’s 2011. Wearing my business owner’s hat, I’d like to think we’ve weathered the worst of the economic storm. That the slowest of the slow times, when we’d wonder if the...
10 Reasons To Use a Landscape Plan When Selling

10 Reasons To Use a Landscape Plan When Selling

Q: How many landscape contractors does it take to bid on a project? A: As many as the client wants. If you are like many design/build contractors, you may think of a landscape plan as an unnecessary expense that...
Use Drip Marketing To Get More Business

Use Drip Marketing To Get More Business

By Jeffrey Scott …not as quick as you would hope, but the results will sneak up on you… There is a common thread between three different referral successes I have had this past year. As I pondered them, I...
Why Incentives Backfire…And How To Avoid It

Why Incentives Backfire…And How To Avoid It

By Jeffrey Scott Incentives are used to motivate employees AND clients. Yet incentives can backfire. If you look at Wall Street traders and execs, you can see clearly that their motivation got the better of them. But this problem...
The Swag Alone is Worth the Price of Admission

The Swag Alone is Worth the Price of Admission

This time of year, I thank God for seminars. You know, the all-day events where you get pummeled with data on the latest, greatest concrete segmental retaining wall units or the methods with which to install ’em.  The ones...

Service Magic Review

Is it just me, or does Service Magic have the broke senior demographic nailed?  Of all the leads I’ve received from them in ’08, more than half were a mistake (wanted asphalt, wanted poured concrete, wanted indoor electrical work,...

(My Business Is) Lucky To Be Alive

The business, that is.  I knew 2007 was rough on a lot of my local competitors and suppliers, but because we seemed to be clicking right along with plenty of work (those of you who know me well know...